Atelier

badge-red

Welcome to Atelier DE
LeanUX, Product, Strategy

badge-yellow

LEADING LEAN STRATEGY
Powered
38 clients, 45 brands, $300M Assets
 Till Today

We are a boutique Lean Systems, Design, and Strategy Management Consultancy. We explore ideas at the intersection of Lean, Design Thinking, and Capital Markets.

[/container]

Service Offerings

We are a quiet, boutique creative strategy agency in New York City. We understand creative disruption and innovation in media and publishing like no one else.

 

Organizational
Organizational

Product Design
Product Design
LeanUX
LeanUX
Capital
Capital

Leadership

Atelier DE has the experience to advise the newest startup or the most established large global organization.

Matthew Doull
Matthew Doull

Matthew Doull

Principal

Matthew Doull was most recently an owner and operator of Prometheus Global Media, the parent company of The Hollywood ReporterAdweek and Billboard. Mr. Doull and his partners acquired the Prometheus assets from Neilsen Media in 2009, and sold their interest to Guggenheim Partners at the end of 2012.

Before joining the hedge fund industry in 2004, Mr. Doull founded and ran the venture capital investment program for Hollinger International and achieved average annual returns in excess of 39% per annum with $100 million under management from 1997 to 2003.

From 1998 to 2000 Mr. Doull served as Executive Chairman of Trip.com, a leading travel ecommerce platform that was sold to Galileo for $330 million in 2000.

Prior to 1997 Mr. Doull was Associate Publisher of Wired magazine, where he was responsible for all aspects of the UK edition and the UK activities of HotWired, including editorial management, advertising sales, finance, administration, staffing and operations. Mr. Doull hired a complete team of 30, including the former advertising director of Esquire, special projects editor of The Economist, and the circulation director of Reed Business Publications, re-launched the magazine and re-negotiated all supplier relationships. He started his career as a financial journalist at The Daily Telegraph in London in 1991, covering the media, telecom and technology industries.

Mr. Doull has also served since 2002 as a Director of News Communications Inc., publisher of The Hill and Marquis Who’s Who, and from 2003 to 2009 as a member of the Vestry of Grace Church in New York. He is also on the board of The Kitchen, New York’s leading experimental art and performance institution. He earned his B.A. from Brown University in Providence RI.

Will Evans
Will Evans

Will Evans

Principal

Will Evans is a world recognized expert in Lean Systems, LeanUX and Lean Startup to global corporations from NYC to Berlin to Singapore. Mr. Evans was previously the Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies. Will is also the Design Thinker-in-Residence at NYU Stern’s Berkley Center for Innovation and Entrepreneurship where he lectures and consults on change management and innovation.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

Will’s work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.

He lives in New York, NY, drinks far too much coffee, and instagrams the shit out of his coffee addiction. He Co-Founded and Co-Chaired the LeanUX NYC conference, and the UX track chair for Agile 2014 conference. He recently was invited to join TED and teach design innovation and collaborative ideation for the TED conference in Whistler.

Contact Us

We are a full service strategy & design agency in the heart of New York City. We create reliant teams, brand resonance, vibrant identities, and breakthrough products.

Name must not be empty
Please provide a valid email
Message should not be empty